Bold, defiant, and unapologetically feminist, the Jack Off Jill "CUNT" design was born from a desire to reclaim and disarm a word long used to insult and demean women. Designed in 1992 by frontwoman Jessicka Addams, this became a symbol of resistance and empowerment, quickly embedding itself as a staple in the wardrobes of South Florida musicians and their allies.

Originally created as a statement against misogyny and casual sexism in the alternative music scene, the design embraces shock value as a form of social commentary, turning insult into identity.